MARKETING & BRAND COORDINATOR

The Sauna Project & Sauna Fest

Part-Time | 15 Hours Per Week
$37 per hour (PAYE)

The Sauna Project and Sauna Fest are two of Australasia’s leading wellness brands.

The Sauna Project has grown into a nationwide network of mobile saunas across New Zealand, helping thousands of people connect through heat, cold, nature, and community. Sauna Fest has become the region’s premier sauna and wellness festival, bringing together people from across New Zealand and Australia to celebrate sauna culture.

Both organisations are well-established industry leaders, but we are still in a strong growth phase. We are looking for someone creative, organised, and passionate about authentic branding to help us continue shaping the future of wellness in Australasia.

ABOUT THE ROLE

This is not a typical marketing role.

We are not interested in chasing trends, creating sales-driven content, or copying what everyone else is doing.

We are looking for someone who understands storytelling, aesthetics, community, and authenticity. Someone with a strong creative eye who can help evolve both brands while staying true to what has made them successful.

You will work closely with David Seidel, Director of The Sauna Project and Festival Director. Initially, there will be a high level of collaboration and guidance, with increasing autonomy and creative freedom as trust develops.

YOUR RESPONSIBILITIES

Instagram & Facebook Management

• Content planning and scheduling across Instagram and Facebook
• Creating and publishing content
• Writing captions
• Community engagement
• Supporting franchisees with content creation
• Maintaining a consistent brand voice and visual identity across both platforms

Meta Ads Management (Facebook & Instagram Ads)

• Planning, creating, and managing Meta ad campaigns
• Monitoring and optimising ad performance
• Running campaigns to support franchise network growth
• Running campaigns to increase bookings for existing franchise locations

Content Creation

• Canva design
• Basic photography and video editing
• Story creation
• Campaign development
• Promotional assets for events and festivals

Website Management

• Updating website content
• Maintaining event and booking information
• Uploading blogs and news articles
• Basic website administration

Email Marketing

• Creating newsletters
• Writing email campaigns
• Managing customer communications
• Supporting event promotions and launches

Brand Development

• Contributing to the future direction of both brands
• Sharing creative ideas and concepts
• Maintaining visual consistency across all platforms
• Supporting new initiatives and campaigns

Events

• Assisting with Sauna Fest and other events
• Attending selected events where appropriate
• Supporting marketing and communications before, during, and after events

WHO WE ARE LOOKING FOR

You may be a graduate, currently studying, early in your career, or already working in the industry.

Experience is helpful, but we are far more interested in finding someone with strong creative instincts, excellent taste, and a genuine understanding of our brands.

The ideal candidate will:

• Have a natural eye for design and branding
• Be highly competent with Instagram and Facebook
• Be confident using Canva
• Have strong written communication skills
• Have basic website management skills
• Have an understanding of Meta Ads or willingness to quickly become proficient
• Has a strong work ethic
• Be able to work independently
• Enjoy contributing ideas and taking initiative
• Have an appreciation for wellness, nature, community, and authentic experiences
• Be excited by the opportunity to help shape growing brands

WHY THIS ROLE IS DIFFERENT

This is an opportunity to play a meaningful role in two brands helping shape wellness culture across Australasia.

You will be joining a small team where your ideas genuinely matter. Rather than simply executing tasks, you will have the opportunity to influence creative direction, contribute to major events, and help define what these brands become over the coming years.

For the right person, there is significant opportunity for growth and increased responsibility.

TO APPLY

Please fill out the form below, applications close 20th July 2026.