"What’s special about Sauna Fest is the connection that forms between people inside the saunas. So often, I feel lost at big festivals, but at Sauna Fest, I experienced a collective unity like never before." - festival goer
About four years ago, we felt the call—to take matters into our own hands and create a festival that offered space to live in community, to learn from one another, and to simply enjoy the richness of being together.
As our franchise network has grown, it’s become clear that each of our saunas across the country has evolved into a hub for its own local community—people who are conscious of their health, their rhythms, and their inner life. This sparked a question in us: what if we could bring all these communities together, from across Aotearoa, into one place for a single, soul-nourishing weekend of sauna celebration?
What emerged was more than a festival—it became a powerful gathering of grounded, conscious individuals, united in warmth and intention, planting the seeds of something new: a living, breathing sauna culture.
